Social Media Consulting, Strategy, and Management

I believe the best approach to social media is through a healthy blend of data-driven strategy and experimentation. As a freelance consultant, I perform initial audits and suggest best practices according to current trends and algorithms, as well as the brand’s goals. I have worked in-house as a social media manager where I conducted regular audits, examined data for both organic and paid content, and adjusted overall strategy for best results.

Once I’ve determined the best course for social media platforms along with a client, it’s vital to set up infrastructure for efficient managing. I create systems for content creation, approval, and posting.

I manage social media based on industry best practices and available manpower. This is through my own personal management, using popular posting platforms, and delegating to team-members.

I personally managed the Instagram account of @fount, a leather accessories brand based in Cleveland, Ohio for three years.

In this time I grew their Instagram account continually:

+16k followers

+maintained average ER of 2-4%

I also managed their Pinterest, which garnered over 1 million impressions in a year as well as the praise of Pinterest’s Content Creation Manager personally.

@fountleathergoods

I have also managed @ninjacityfoods and @pegshardware on a smaller scale, consulting and arranging media they’ve produced for best practices to strengthen their brand image on Facebook and Instagram.

For @marion_maternity, I grew the account following by double in just two months. I generated video and still posts with thousands of impressions on both Facebook and Instagram.